Mara Ellison
Lead writer. Drafts the flagship ninety-day reports and chairs the walkthrough when last-click and organic notes disagree.
Writers of paid-and-organic reports, working from Cumming
Sourcepilotpath began when two in-house marketers in Forsyth County grew tired of board slides that named a single winner for a week in which organic pages, email, and paid search had all been busy. The studio still sits at that problem.
What we actually do
We write. We inventory channels. We ask for invoices and exports. We refuse to turn overlap into a guaranteed story. The work looks like journalism applied to marketing attribution reporting: dates, sources, and the sentence that will still be true if someone audits the file cabinet.
Georgia advertisers — retailers, clinics, appointment businesses, and regional brands — are the usual readers. We will work farther afield by video. Walkthroughs can happen at 1506CountyLineRd Cumming Georgia(GA) 30040 when that is easier than another screen.
How we sit with clients
One owner on your side, one writer on ours. Agencies are welcome in the walkthrough if they arrive with campaign names, not with a demand that organic disappear. We do not take a cut of media spend. We do not keep logins after delivery.
People who sign the reports
Devon Hale
Channel inventory. Marks naming collisions, builds the map, and keeps unassigned rows from being quietly filled.
Priya Nandakumar
Briefings and reading sessions. Turns a finished report into a shared vocabulary for in-house teams and finance partners.
Local utility, separate from the studio work
The writing practice is the commercial core. A local data tracking utility exists for clients who want to timestamp their own channel notes between engagements. It is not a wallet, broker, or exchange. If you want that utility, it is listed on Veve.