Campaign naming and tagging review
A short review of how paid campaigns, organic posts, and email sends are named, so next quarter’s report does not collapse three offers into one row.
Cumming, Georgia · attribution reporting
The paid week and the organic week belong in the same report.
Sourcepilotpath writes marketing attribution reports for advertisers who buy media and also run organic search, social, and email. We line up the files you already keep, then say what can be claimed and what must stay unassigned.
Reports are drafted from invoices, exports, and notes you supply — not from a guessed customer path.
Paid search
Spend, campaign names, and last-click conversions from the files you send.
Paid social
Bursts dated against organic branded search, without inventing view-through as fact.
Organic search
Sessions and ranking notes kept beside paid rows instead of being swallowed by them.
Email & direct
Tagged sends stay in email. Untagged visits stay visible, not quietly moved.
Flagship engagement
A ninety-day paid and organic attribution report
In three weeks we inventory every channel you name, request the exports that actually exist, and write a document your finance partner can read without a decoder. Last-click stays. Assisted activity is described. Gaps stay labelled as gaps.
This is a reporting engagement, not media buying and not custody of any budget. A local record-keeping utility is available separately if you want to date your own notes between reports.
Related work in the same practice
These sit beside the flagship report. They are not renamed versions of the same PDF.
Monthly attribution briefing
A recurring written briefing that updates the paid-versus-organic picture after each calendar month, without turning into a media-buying retainer.
Report-reading session for in-house teams
A half-day working session that teaches the people who receive your reports how to read last-click, assisted, and unassigned columns without over-claiming.
“They did not flatten our organic blog work into the paid search line, even though last-click would have allowed it. I still wish the unassigned share were smaller, but I would rather see it than watch someone invent a path.” Helen Ortiz · regional retailer · paid and organic attribution report
Between reports, a local record
Sourcepilotpath also publishes a local data tracking utility for dating channel notes on your own computer. It is analytical record-keeping. It does not hold funds, open wallets, or place trades. Availability is through Veve as a normal web link, not a file served from this site.