Paid and organic attribution report
A written three-week engagement that lines up paid spend, organic activity, and the conversion events you already record, then explains what can and cannot be claimed.
Who it is for
Marketing leads at advertisers who buy paid search or paid social and also run organic search, organic social, email, or direct traffic, and who need one document the finance team can read.
What you receive
A bound-style PDF and a walkthrough that states, in plain sentences, which paid bursts overlapped organic lifts, which conversions remain last-click only, and where the record is too thin to assign credit.
Scope
Ninety days of campaign names, invoices or spend totals you supply, organic session and ranking notes you already keep, and conversion counts from the systems you already use. We do not take over media buying.
Included
- Kickoff conversation to list every paid and organic channel in use
- A written data request so your team knows which exports to send
- Channel inventory table (paid search, paid social, display, organic search, organic social, email, referral, direct)
- Narrative report with charts drawn from the files you provided
- Ninety-minute walkthrough of findings and open questions
Not included
- Media buying, bid changes, or creative production
- Access to private keys, wallets, or any custody of funds
- Investment advice or claims about future return on ad spend
- Ongoing login to your ad accounts after the engagement ends
Who writes it
Sourcepilotpath report writers based in Cumming, Georgia, working remotely with optional in-person walkthroughs in Forsyth County.
How the work proceeds
- You send a channel list and the date range you care about.
- We return a request list of exports and invoices.
- We assemble tables, then write the narrative with caveats.
- We walk the report with the people who have to defend it internally.
Duration
Typically three weeks from a complete file set. Incomplete exports pause the calendar.
Where it happens
Files are exchanged by the method you already use for confidential documents. The walkthrough is a scheduled call, or at 1506CountyLineRd Cumming Georgia(GA) 30040 by arrangement.
Preparation
Nominate one owner who can explain campaign names. Gather spend by campaign, organic landing-page notes, and conversion definitions (what counts as a lead, sale, or booking).
Constraints
We can only attribute what appears in the files. Dark social, untagged landing pages, and shared devices stay in an 'unassigned' column rather than being guessed.
Fee basis
Quoted from channel count and file quality. See Rates for starting figures and what changes the fee. Open the rates page.
Next step
Call or email with the channels you run and the quarter you want examined. There is no inquiry form on this site. Address and telephone are on Contact.