Monthly attribution briefing
A recurring written briefing that updates the paid-versus-organic picture after each calendar month, without turning into a media-buying retainer.
Who it is for
Advertisers who already completed a first attribution report and want the same voice on a monthly cadence.
What you receive
A six-to-eight page briefing with what changed, what stayed unassigned, and questions for the next media meeting.
Scope
One month of files, compared against the prior month and the original ninety-day baseline if we wrote it.
Included
- Updated channel table
- Short narrative (what moved, what did not)
- Thirty-minute read-through
Not included
- Weekly stand-ups
- Creative testing plans
- Custody of budgets
Who writes it
The same writers who produced the first report, unless you ask otherwise.
How the work proceeds
- You send the month’s exports by an agreed date.
- We update tables and write the briefing.
- We read it with you before your internal review.
Duration
Recurring; each cycle takes about ten days after files arrive.
Where it happens
Remote, with optional quarterly visit in Cumming.
Preparation
Keep naming stable after the tagging review, or tell us when a name changes.
Constraints
Late files mean a late briefing. We do not invent spend to fill a gap.
Fee basis
Monthly fee after the first report; see Rates. Open the rates page.
Next step
Ask about briefing dates once a first report exists. Address and telephone are on Contact.