Campaign naming and tagging review
A short review of how paid campaigns, organic posts, and email sends are named, so next quarter’s report does not collapse three offers into one row.
Who it is for
Teams whose exports show duplicate campaign titles, missing source fields, or organic posts that never receive a consistent label.
What you receive
A naming convention you can hand to agencies and in-house coordinators, plus a marked-up list of the current quarter’s worst collisions.
Scope
One look at live naming across paid and organic. We do not retag historical clicks inside ad accounts.
Included
- Inventory of current naming patterns
- Collision list (same name, different offers)
- A one-page convention for source, medium, campaign, and content
Not included
- Implementing tags inside every vendor screen
- Rewriting creative
Who writes it
Sourcepilotpath, Cumming, Georgia.
How the work proceeds
- You export campaign lists and a sample of organic post titles.
- We mark collisions and gaps.
- We deliver the convention and a short call to answer agency questions.
Duration
Five to eight business days.
Where it happens
Remote document review.
Preparation
Export campaign names exactly as they appear in each paid account and in your organic publishing calendar.
Constraints
Vendors that truncate names still truncate; the convention works around that, it does not change vendor software.
Fee basis
Fixed fee listed on the Rates page. Open the rates page.
Next step
Telephone or email a sample of campaign names. Address and telephone are on Contact.