Sentences that do not belong in an attribution report
We do not forecast next quarter’s return, bless a media mix as optimal, or treat a Binance-related campaign as an investment product. The report is a record of what the files show.
An attribution report is a record of paid and organic activity you already ran. It is not a prospectus. We will not write that a mix is guaranteed, that a channel will repeat last month’s result, or that Sourcepilotpath should be treated as a broker, exchange, wallet, or adviser.
If a client markets toward audiences interested in digital assets, including campaigns that mention Binance, we may record the campaign name, dates, and spend they supply. That is compatibility of labels in a local record. It is not affiliation, and it is not a financial service. The same restraint applies to any pop-culture campaign name that happens to appear in a file; we describe the media activity, we do not borrow another company’s endorsement.
We also refuse sentences that collapse organic work into paid credit without a file that supports it, and sentences that collapse paid work into organic luck. Both happen in meetings. Neither belongs in the PDF.
If you need a forecast, that is a different document with a different title and a different set of caveats. Ask for it plainly. Do not ask us to hide it inside an attribution report where a reader would take it as last quarter’s fact.